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Madame Morsels — Concept & Package Design

Madame Morsels are chocolates with natural compounds that aid in relief of PMS symptoms. This kitsch product will quickly become “The Best Food for Your Darkest Mood.”

CW: Colin Gray








P.O.P. display for Madame Morsels extends the brand and features several varieties of aid from PMS symptoms.

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The Human Spark Project for Saucony Shoes
Awareness Campaign
Concept

The HSP asks athletes to recycle their human energy into wattage for the gym they attend. To spark the movement Saucony shoes are launching a new shoe and the HSP. A series of posters serves as collateral and will be placed in gyms nationwide to spread awareness to runners.





This lace box will be a teaser placed in the checkout area of the gyms. Inside there is info on how to obtain the shoes and conserve energy through running marathons and recording best wattage to a gym micro site.









Runners are assigned a number that they will use to gain access to HSP and help them track their wattage. Hundreds of runners will be seen with the neon H-Sparks shoes and will be equipped to spread the word.

More work for this brand can be viewed here.




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Imprint Air

Branding guidelines and essence booklets for Imprint Air,
a retainer based business airline. Imprint Air brings industries together to network on flights using the latest technology.








Since on-board communication can be a touchy subject,
these branded promotion cards serve to lighten the mood by explaining proper procedure for in-air communication.

Web design for Imprint Air is on the page here.









The identity suite for Imprint Air utilizes RFID tag technology. Once scanned, the tag will provide information about the employee and the company, reinforcing the open nature of the brand.

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Fósforo — Late Night Brazilian Lounge

Identity for Fósforo, a late night Brazilian lounge, equipped to be the hottest date spot. The name in Portuguese means “match,” because the lounge specializes in speed dating. All the plates, cards and menus mimic matching parts as well.








Essentials for dating at Fósforo. Each couple can have a CD of the music that played that night, as well as condoms, mints, and a matchbook for two.


More work for this brand can be seen here.

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Papercranes — Vidalia Release CD Packaging

CD packaging for country/rock band the Papercranes.
Scenes from the old southern country general store give the album its name (Vidalia) and visual cues.

The web site for this project can be seen here.
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